Google's next update: Mobile First. Is your site ready?

Google's next update: Mobile First. Is your site ready?


Google's next update: Mobile First. Is your site ready?

Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. 

What is changing with the mobile-first index?

As more and more searches happen on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers.

Google has started to use the mobile version of the web as their primary search engine index. A search engine index is a collection of pages/documents that the search engine has discovered, primarily through crawling the web through links. Google has crawled the web from a desktop browser point of view, and now Google is changing that to crawl the web from a mobile browser view.

What if I don’t have a mobile website?

Google wants you to have a mobile site, it will crawl your and consume the proper content and rank your site as well as it did by crawling your desktop site. This is why Google recommends you go with a responsive approach — the content is the same on a page-by-page basis from your desktop to your mobile site. You can do the same with other mobile implementations, but there is more room for error.

My mobile site has less content than my desktop site. Should I be nervous?

Potentially, yes. Google has said that it will look at the mobile version of your site. If that has less content on page A than the desktop version of page A, then Google will probably just see the mobile version with less content.

Will this change the Google rankings in a big way?

It can. Google has previously said that content that’s not deemed mobile-friendly will not rank as well. That remains the case with this new index. Sites that are responsive or have mobile versions will have the mobile-friendly ranking boost applied. Content that’s not mobile-friendly doesn’t perform as well.

Also this is a global rollout, so it won’t be hitting specific regions only.

When will this fully roll out?

Google said they have already begun testing this mobile-first index to some users. But it looks like we are still months away from this fully rolling out. Google won’t give us a date because they are still testing the rollout, and if things go well, they may push it sooner.


Website Care: What Do We Do?

Website Care: What Do We Do?


Website Care: What Do We Do?

Web site maintenance is an integral part of updating and keeping your site working properly. Many people don’t realise the benefits of site maintenance, but having a good web developer update and maintain your site is something one should not only seriously consider, but DO!

When a Site is Not Properly Maintained

Without proper site updates and maintenance, your content gets old, a security flaw is exposed and your site gets hacked, or it stops working altogether and your site is just plain gone! Links get broken, images disappear, content gets old, and your rankings fall off the face of the search engines.

These are just a few issues that can happen if you don’t have someone keeping an eye on your site. It’s like not having regular oil changes done on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your web site. Our purpose here is to make sure your site is always live, ready for customers and presenting your business at its finest.

What do we do?

We take great care to first back up the website, check the website, update, then check the website again for any changes. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back.

Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

Do You Save Money Doing It Yourself?

In order to save money, some people want to update and maintain their own site. Yes, it’s done but no it doesn’t always save you money. Maintaining your site yourself could cost you more than you may think. If you just update from your website admin, we wouldn’t have that record.

We monitor and update websites regularly so we can take the time to devote to checking your website thoroughly. Also included on our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there is a problem. We also take care about which plugins we are updating and single out large updates (like Woo Commerce) as its own task for additional quality control.

If you don’t have a web site maintenance contract, you may actually be throwing money out the window by not providing proper maintenance to your site. 

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your web site. When that happens, you have a choice to make. Either you can leave it as is, try and fix it yourself, in which case you may do further damage. Or … you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

Experience Can Save You Money

Your business is yours – you know what’s best for it. One of our jobs is to help you do what’s best for your website which reflects strongly on your business. You know your product, we know ours. Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Try to fix your damaged heart valve or heal your sick child without the benefit of medical advice? Then why try to maintain your own web site if you’re not a web professional?

By securing an experienced web developer to update and maintain your site properly you are actually saving money in lost sales and visitors. You’ve no doubt heard the old cliche “you have to spend money to make money” and this is so true when it comes to your web site. Your goal is to impress your visitors, get them to come back and if you have products to purchase, you want them to buy from you. Well, you can either keep your site updated and properly maintained or if you prefer to not do this, you can simply give your business to your competitors.

The Choice is Yours

If you’re interested in securing a website care plan for your web site, contact us to learn how you can have a professional web designer keep your site in proper working order. It’s really not as expensive as you may think!


We're sharing the love!

We're sharing the love!

It's a nice day to get lucky!

Good old cupid is smiling down on you today, as we’re launching a super Valentine's Day SALE for one week only.

Invest in a Ministry of Design website package and not only will you make your competitors lust with envy -- but we’ll also upload your web content entirely FREE! And when we upload, you can be sure we'll optimise it for Google!

Hit the link now below and we'll get our designer’s to do the hard work for you. We'll pour out our magical love potion to transform your website into a thing of beauty -- in record time!

But hurry, with only 10 spots available, this crazy offer worth $3,500 is selling now for only $995 and will be snapped up fast! That's over 70% off! We must be crazy in love.

To be one of the lucky 10, call 02 4915 6566 now or email for more info.

Offer ends 5pm , Monday 15 February 2016. Don’t miss out!


Happy New Year!

Happy New Year!


Happy New Year!

We hope 2016 is your best yet.

Merry Christmas!

Merry Christmas!


Merry Christmas!

I don't know about you, but Christmas is definitely our favourite time of the year! Family, friends, the tree, lights, gifts and wonderful memories. Is there anything more magical?

From all us at Ministry of Design - we wish you a Merry Christmas!


Back To The Future!

Back To The Future!


Back To The Future!

Today at Ministry of Design, we're getting our nerd on... celebrating Back To The Future day! In one of our favourite movie trilogies of all time, Back To The Future II, Doc Brown goes 30 years into the future, which is today! 

Predicting anything 30 years into the future can be, interesting... but check what they got right and what they got very wrong:

Or you can check out the official Back To The Future countdown here:

Happy BTTF Day!


Is your website stuck in 1985?

Ministry of Design can jump start your site into 2015 with beautiful modern designs, slick futuristic code, and best of all it's fully mobile compatible. Contact us today to find out how we can make the future happen for you today. Click here to find out more!


Huge Google update to affect your website

Huge Google update to affect your website

Huge Google update to affect your website

For small businesses who have been putting off optimising their websites for mobile use, now’s the time.

Google will start making mobile-friendly compliance a factor for ranking websites in smartphone searching. This means making your website mobile friendly is no longer a choice, but a must have... if you want your business to be found by today's mobile dependent society.

Google states, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Is your website ready?

Google provides a test to analyse if your website has a mobile-friendly design, test yours out now

Note: Not all mobile websites are created equal, as Google has strict certification rules (so everyone should test their websites)

Our websites

At Ministry of Design all our websites are mobile friendly. This allows for an easy, navigatable and enjoyable thumb-friendly experience for users browsing on their smartphone. We set it up so that your website is viewed differently on a mobile phone; with bigger buttons, a customised menu and bigger fonts.

Contact us now to get a website that is mobile friendly, recognised by Google and gets real results online. Be ready for April 21st... time is ticking!


For all the guitarists

For all the guitarists

This site rocks! literally... we salute you!